日前QS公佈了世界大學排名,同時也公佈了大學科系和商學院的排行名單。今天要介紹的是行銷 (Masters in Marketing),一起來看看是哪些學校獲得Top 50的殊榮吧!
排名評分標準
我們都會跟學生強調,一定要了解每個不同的排名的標準。不同的排名機構對大學的條件有主觀的認知,也都有不同的算法,學生跟家長應該要先理解排名評分的算法,如果您認同這個算法,這個排行表對您才有意義。
QS 依照以下 4 大類(就業能力,多元化,學習經歷,及研究)共 17 項目為大學做評分:
1. 就業能力 (Employability) (27%)
- 公司對學校的評價 (Employer reputation) (10%)
- 畢業生給學生的人脈 (Alumni outcomes) (10%)
- 10年後的薪水 (Salary after 10 years) (7%)
2. 學生多元化及國際性 (Diversity & Internationalisation) (25%)
- 男女薪資平等 (Gender pay gap) (2.5%)
- 職員性別平等 (Faculty gender diversity) (2.5%)
- 大學生獲得助學金比例 (Ratio of undergraduate students receiving Pell grants) (5%)
- 學生種族多元化 (Students’ ethnicity mix) (5%)
- Fulbright獎學金數量 (Number of Fulbright recipients per institution) (5%)
- 國際生比例 (Proportion of international students) (5%)
3. 學習經歷 (Learning experience) (22%)
- 提供給每位學生的教育支出 (Average instructional expenditure per FTE student)(10%)
- 學生留校意願 (Retention rate) (5%)
- 助學金學生畢業率 (Pell grant student graduation rates compared with other students) (3.5%)
- 師生比例 (Student-faculty ratio) (3.5%)
4. 研究 (Research) (26%)
- 學術名聲 (Academic reputation) (12.5%)
- 論文引述數量 (Citation per paper) (7%)
- 國際研究合作性 (International Research Network) (3.5%)
- 企業合作率 (Partnerships with Employers per Faculty) (3%)
QS 2021 世界大學商學院排行:行銷 (Masters in Marketing)
以下是50所學校的詳細資訊,今年的冠軍由巴黎HEC大學拔得頭籌:
排名 | 大學 | 總分 |
1 | HEC Paris | 94.5 |
2 | Columbia University | 91.4 |
3 | Imperial College Business School | 89.3 |
4 | Esade Business School | 84.3 |
5 | ESCP Business School | 83.9 |
6 | Warwick Business School | 82.2 |
7 | EDHEC Business School | 81.5 |
8 | EMLyon Business School | 81.1 |
9 | Manchester (Alliance) | 80.3 |
10 | WU Vienna University | 79.4 |
11 | SKEMA Business School | 77.6 |
12 | University of Edinburgh Business School | 76.1 |
13 | Texas (McCombs) | 73.8 |
14 | USC (Marshall) | 71.5 |
15 | Vlerick Business School | 71.2 |
16 | Cranfield School of Management | 69.9 |
17 | Trinity Business School | 68 |
18 | Grenoble Ecole de Management | 66.6 |
19 | Macquarie Business School | 65.8 |
20 | Audencia Business School | 64.3 |
21 | Lancaster University | 64.2 |
22 | UCD (Smurfit) | 64.1 |
23 | Erasmus (RSM) | 62.9 |
24 | BI Norwegian Business School | 62.2 |
24 | Michigan State (Broad) | 62.2 |
26 | IESEG School of Management | 61.4 |
26 | Purdue (Krannert) | 61.4 |
28 | Durham University Business School | 60.8 |
29 | Texas A&M (Mays) | 60.2 |
30 | KEDGE Business School | 59.8 |
31 | Bath School of Management | 59.6 |
32 | John Hopkins (Carey) | 58.6 |
33 | Birmingham Business School | 58.3 |
34 | Maryland (Smith) | 58.1 |
35 | Arizona (Eller) | 57.9 |
36 | Lund University | 57.2 |
37 | Florida International | 55.9 |
38 | Politecnico di Milano | 55.7 |
39 | Aston Business School | 55.6 |
40 | American (Kogod) | 55 |
41 | Strathclyde Business School | 54.6 |
42 | Sheffield University Management School | 53.9 |
43 | Vanderbilt (Owen) | 53.8 |
44 | University of Illinois at Chicago (UIC) | 53.3 |
45 | The University of Sussex Business School | 53.1 |
46 | Pittsburgh (Katz) | 52.9 |
47 | Nottingham University Business School | 52.5 |
48 | ESIC Business & Marketing School | 52.4 |
48 | Glasgow (Adam Smith) | 52.4 |
50 | Newcastle University Business School | 52.3 |