Marketing

QS 2021 世界大學商學院排行:行銷 (Masters in Marketing)

日前QS公佈了世界大學排名,同時也公佈了大學科系和商學院的排行名單。今天要介紹的是行銷 (Masters in Marketing),一起來看看是哪些學校獲得Top 50的殊榮吧!


排名評分標準

我們都會跟學生強調,一定要了解每個不同的排名的標準。不同的排名機構對大學的條件有主觀的認知,也都有不同的算法,學生跟家長應該要先理解排名評分的算法,如果您認同這個算法,這個排行表對您才有意義。

QS 依照以下 4 大類(就業能力,多元化,學習經歷,及研究)共 17 項目為大學做評分:

1. 就業能力 (Employability) (27%)

  • 公司對學校的評價 (Employer reputation) (10%)
  • 畢業生給學生的人脈 (Alumni outcomes) (10%)
  • 10年後的薪水 (Salary after 10 years) (7%)

2. 學生多元化及國際性 (Diversity & Internationalisation) (25%)

  • 男女薪資平等 (Gender pay gap) (2.5%)
  • 職員性別平等 (Faculty gender diversity) (2.5%)
  • 大學生獲得助學金比例 (Ratio of undergraduate students receiving Pell grants) (5%)
  • 學生種族多元化 (Students’ ethnicity mix) (5%)
  • Fulbright獎學金數量 (Number of Fulbright recipients per institution) (5%)
  • 國際生比例 (Proportion of international students) (5%)

3. 學習經歷 (Learning experience) (22%)

  • 提供給每位學生的教育支出 (Average instructional expenditure per FTE student)(10%)
  • 學生留校意願 (Retention rate) (5%)
  • 助學金學生畢業率 (Pell grant student graduation rates compared with other students) (3.5%)
  • 師生比例 (Student-faculty ratio) (3.5%)

4. 研究 (Research) (26%)

  • 學術名聲 (Academic reputation) (12.5%)
  • 論文引述數量 (Citation per paper) (7%)
  • 國際研究合作性 (International Research Network) (3.5%)
  • 企業合作率 (Partnerships with Employers per Faculty) (3%)

QS 2021 世界大學商學院排行:行銷 (Masters in Marketing)

以下是50所學校的詳細資訊,今年的冠軍由巴黎HEC大學拔得頭籌:

排名大學總分
1HEC Paris94.5
2Columbia University91.4
3Imperial College Business School89.3
4Esade Business School84.3
5ESCP Business School83.9
6Warwick Business School82.2
7EDHEC Business School81.5
8EMLyon Business School81.1
9Manchester (Alliance)80.3
10WU Vienna University79.4
11SKEMA Business School77.6
12University of Edinburgh Business School76.1
13Texas (McCombs)73.8
14USC (Marshall)71.5
15Vlerick Business School71.2
16Cranfield School of Management69.9
17Trinity Business School68
18Grenoble Ecole de Management66.6
19Macquarie Business School65.8
20Audencia Business School64.3
21Lancaster University64.2
22UCD (Smurfit)64.1
23Erasmus (RSM)62.9
24BI Norwegian Business School62.2
24Michigan State (Broad)62.2
26IESEG School of Management61.4
26Purdue (Krannert)61.4
28Durham University Business School60.8
29Texas A&M (Mays)60.2
30KEDGE Business School59.8
31Bath School of Management59.6
32John Hopkins (Carey)58.6
33Birmingham Business School58.3
34Maryland (Smith)58.1
35Arizona (Eller)57.9
36Lund University57.2
37Florida International55.9
38Politecnico di Milano55.7
39Aston Business School55.6
40American (Kogod)55
41Strathclyde Business School54.6
42Sheffield University Management School53.9
43Vanderbilt (Owen)53.8
44University of Illinois at Chicago (UIC)53.3
45The University of Sussex Business School53.1
46Pittsburgh (Katz)52.9
47Nottingham University Business School52.5
48ESIC Business & Marketing School52.4
48Glasgow (Adam Smith)52.4
50Newcastle University Business School52.3
來源:Topuniversities

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